/* =========================================================
   BBSR SERVICES
   B2C BUSINESS CONSULTANCY
   PROFESSIONAL PAGE DESIGN
========================================================= */

.b2c-page {
    width: 100%;
    padding: 30px 0 60px;
    background: #ffffff;
    font-family: 'Poppins', Arial, sans-serif;
}

.b2c-container {
    width: 1120px;
    max-width: 94%;
    margin: 0 auto;
}


/* =========================================================
   HERO
========================================================= */

.b2c-hero {
    position: relative;
    overflow: hidden;

    margin-bottom: 45px;
    padding: 60px 48px;

    background:
        linear-gradient(
            130deg,
            #174f52 0%,
            #1d686b 52%,
            #123d40 100%
        );

    border-radius: 15px;

    box-shadow:
        0 18px 45px rgba(23,79,82,.20);
}

.b2c-hero-circle {
    position: absolute;

    width: 500px;
    height: 500px;

    right: -235px;
    top: -285px;

    border: 65px solid rgba(255,255,255,.045);

    border-radius: 50%;
}

.b2c-hero-grid {
    position: absolute;

    right: 35px;
    bottom: 35px;

    width: 210px;
    height: 120px;

    background-image:
        linear-gradient(
            rgba(255,255,255,.06) 1px,
            transparent 1px
        ),
        linear-gradient(
            90deg,
            rgba(255,255,255,.06) 1px,
            transparent 1px
        );

    background-size: 25px 25px;

    transform: skewY(-12deg);
}

.b2c-hero-content {
    position: relative;
    z-index: 2;

    max-width: 920px;
}

.b2c-kicker {
    display: inline-block;

    margin-bottom: 17px;
    padding: 8px 15px;

    border: 1px solid rgba(255,255,255,.23);
    border-radius: 30px;

    background: rgba(255,255,255,.07);

    color: #ffffff;

    font-size: 10px;
    font-weight: 700;
    letter-spacing: 1.2px;
}

.b2c-hero h1 {
    margin: 0 0 17px;

    color: #ffffff;

    font-size: 43px;
    line-height: 1.2;
    font-weight: 700;
}

.b2c-hero-lead {
    max-width: 900px;

    margin: 0 0 12px;

    color: #ffffff;

    font-size: 17px;
    line-height: 30px;
}

.b2c-hero-description {
    max-width: 880px;

    margin: 0;

    color: rgba(255,255,255,.83);

    font-size: 14px;
    line-height: 27px;
}


/* =========================================================
   BUTTONS
========================================================= */

.b2c-hero-buttons {
    display: flex;
    flex-wrap: wrap;
    gap: 10px;

    margin-top: 25px;
}

.b2c-btn {
    display: inline-block;

    padding: 12px 21px;

    border-radius: 6px;

    font-size: 13px;
    font-weight: 600;

    text-decoration: none !important;

    transition: all .25s ease;
}

.b2c-btn i {
    margin-right: 6px;
}

.b2c-btn-primary {
    background: #d4a94d;
    color: #ffffff !important;
}

.b2c-btn-primary:hover {
    background: #b98d32;
    color: #ffffff !important;
    transform: translateY(-2px);
}

.b2c-btn-light {
    background: #ffffff;
    color: #174f52 !important;
}

.b2c-btn-light:hover {
    background: #edf5f5;
    color: #174f52 !important;
    transform: translateY(-2px);
}

.b2c-btn-outline {
    background: rgba(255,255,255,.06);

    border: 1px solid rgba(255,255,255,.28);

    color: #ffffff !important;
}

.b2c-btn-outline:hover {
    background: rgba(255,255,255,.14);
    color: #ffffff !important;
    transform: translateY(-2px);
}

.b2c-btn-whatsapp {
    background: #25d366;
    color: #ffffff !important;
}

.b2c-btn-whatsapp:hover {
    background: #1da955;
    color: #ffffff !important;
    transform: translateY(-2px);
}


/* =========================================================
   GENERAL
========================================================= */

.b2c-section {
    margin-bottom: 47px;
}

.b2c-section h2 {
    position: relative;

    margin: 0 0 18px;
    padding-bottom: 12px;

    color: #174f52;

    font-size: 28px;
    line-height: 36px;
    font-weight: 650;

    border-bottom: 1px solid #dce6e6;
}

.b2c-section h2:after {
    content: "";

    position: absolute;

    left: 0;
    bottom: -1px;

    width: 75px;
    height: 3px;

    background: #d4a94d;

    border-radius: 3px;
}

.b2c-section h3 {
    color: #21666a;

    font-size: 17px;
    line-height: 25px;
    font-weight: 600;
}

.b2c-section p {
    margin: 0 0 15px;

    color: #555555;

    font-size: 15px;
    line-height: 29px;

    text-align: justify;
}


/* =========================================================
   HIGHLIGHT
========================================================= */

.b2c-highlight {
    display: flex;
    align-items: flex-start;
    gap: 17px;

    margin-top: 27px;
    padding: 24px 25px;

    background:
        linear-gradient(
            100deg,
            #edf5f5,
            #fbfdfd
        );

    border: 1px solid #d6e3e3;
    border-left: 4px solid #d4a94d;

    border-radius: 8px;
}

.b2c-highlight-icon {
    width: 43px;
    height: 43px;

    display: flex;
    align-items: center;
    justify-content: center;

    flex-shrink: 0;

    background: #174f52;

    border-radius: 8px;

    color: #ffffff;
}

.b2c-highlight h3 {
    margin: 0 0 7px;
}

.b2c-highlight p {
    margin: 0;
}


/* =========================================================
   COMPARISON
========================================================= */

.b2c-comparison-grid {
    display: grid;

    grid-template-columns: repeat(2,1fr);

    gap: 20px;

    margin-top: 25px;
}

.b2c-comparison-card {
    padding: 28px;

    background: #ffffff;

    border: 1px solid #d9e3e3;

    border-radius: 9px;

    box-shadow: 0 7px 20px rgba(23,79,82,.05);
}

.b2c-comparison-icon {
    width: 46px;
    height: 46px;

    display: flex;
    align-items: center;
    justify-content: center;

    margin-bottom: 13px;

    background: #174f52;

    border-radius: 8px;

    color: #ffffff;
}

.b2c-comparison-card h3 {
    margin: 0 0 10px;
}

.b2c-comparison-card ul {
    margin: 0;
    padding-left: 18px;
}

.b2c-comparison-card li {
    margin-bottom: 7px;

    color: #555555;

    font-size: 13px;
    line-height: 23px;
}


/* =========================================================
   CARDS
========================================================= */

.b2c-card-grid {
    display: grid;

    grid-template-columns: repeat(4,1fr);

    gap: 16px;

    margin-top: 26px;
}

.b2c-card {
    position: relative;

    min-height: 165px;

    padding: 22px;

    background: #ffffff;

    border: 1px solid #d9e3e3;

    border-radius: 8px;

    overflow: hidden;

    transition: all .25s ease;
}

.b2c-card:before {
    content: "";

    position: absolute;

    left: 0;
    top: 0;

    width: 100%;
    height: 3px;

    background: #d4a94d;
}

.b2c-card:hover {
    transform: translateY(-4px);

    box-shadow:
        0 10px 25px rgba(23,79,82,.09);
}

.b2c-card span {
    color: #d4a94d;

    font-size: 11px;
    font-weight: 700;
}

.b2c-card h3 {
    margin: 7px 0 9px;
}

.b2c-card p {
    margin: 0;

    font-size: 13px;
    line-height: 24px;
}


/* =========================================================
   INDUSTRIES
========================================================= */

.b2c-industry-grid {
    display: grid;

    grid-template-columns: repeat(4,1fr);

    gap: 17px;

    margin-top: 25px;
}

.b2c-industry-grid > div {
    padding: 23px;

    background:
        linear-gradient(
            145deg,
            #edf5f5,
            #ffffff
        );

    border: 1px solid #d9e3e3;

    border-radius: 8px;

    transition: all .2s ease;
}

.b2c-industry-grid > div:hover {
    transform: translateY(-3px);

    box-shadow:
        0 8px 20px rgba(23,79,82,.07);
}

.b2c-industry-grid i {
    margin-bottom: 12px;

    font-size: 24px;

    color: #21666a;
}

.b2c-industry-grid h3 {
    margin: 0 0 8px;
}

.b2c-industry-grid p {
    margin: 0;

    font-size: 13px;
    line-height: 24px;
}


/* =========================================================
   COMMON GRIDS
========================================================= */

.b2c-process-grid,
.b2c-segment-grid,
.b2c-product-grid,
.b2c-channel-grid,
.b2c-d2c-grid,
.b2c-marketing-grid,
.b2c-pricing-grid,
.b2c-operation-grid,
.b2c-metric-grid,
.b2c-expansion-grid,
.b2c-service-grid,
.b2c-startup-grid {
    display: grid;

    grid-template-columns: repeat(4,1fr);

    gap: 16px;

    margin-top: 25px;
}

.b2c-process-grid > div,
.b2c-segment-grid > div,
.b2c-product-grid > div,
.b2c-channel-grid > div,
.b2c-d2c-grid > div,
.b2c-marketing-grid > div,
.b2c-pricing-grid > div,
.b2c-operation-grid > div,
.b2c-metric-grid > div,
.b2c-expansion-grid > div,
.b2c-service-grid > div,
.b2c-startup-grid > div {
    padding: 21px;

    background: #ffffff;

    border: 1px solid #d9e3e3;

    border-radius: 8px;

    transition: all .2s ease;
}

.b2c-process-grid > div:hover,
.b2c-segment-grid > div:hover,
.b2c-product-grid > div:hover,
.b2c-channel-grid > div:hover,
.b2c-d2c-grid > div:hover,
.b2c-marketing-grid > div:hover,
.b2c-pricing-grid > div:hover,
.b2c-operation-grid > div:hover,
.b2c-metric-grid > div:hover,
.b2c-expansion-grid > div:hover,
.b2c-service-grid > div:hover,
.b2c-startup-grid > div:hover {
    transform: translateY(-3px);

    box-shadow:
        0 8px 20px rgba(23,79,82,.07);
}

.b2c-process-grid span,
.b2c-expansion-grid span {
    color: #d4a94d;

    font-size: 11px;
    font-weight: 700;
}

.b2c-process-grid h3,
.b2c-segment-grid h3,
.b2c-product-grid h3,
.b2c-channel-grid h3,
.b2c-d2c-grid h3,
.b2c-marketing-grid h3,
.b2c-pricing-grid h3,
.b2c-operation-grid h3,
.b2c-metric-grid h3,
.b2c-expansion-grid h3,
.b2c-service-grid h3,
.b2c-startup-grid h3 {
    margin-top: 0;
}

.b2c-process-grid p,
.b2c-segment-grid p,
.b2c-product-grid p,
.b2c-channel-grid p,
.b2c-d2c-grid p,
.b2c-marketing-grid p,
.b2c-pricing-grid p,
.b2c-operation-grid p,
.b2c-metric-grid p,
.b2c-expansion-grid p,
.b2c-service-grid p,
.b2c-startup-grid p {
    margin: 0;

    font-size: 13px;
    line-height: 24px;
}


/* =========================================================
   RELATED SERVICES
========================================================= */

.b2c-related {
    margin: 44px 0 35px;

    padding: 32px;

    background:
        linear-gradient(
            135deg,
            #edf5f5,
            #fbfdfd
        );

    border: 1px solid #d9e3e3;

    border-radius: 11px;
}

.b2c-related h2 {
    position: relative;

    margin: 0 0 13px;
    padding-bottom: 11px;

    color: #174f52;

    font-size: 26px;
    line-height: 35px;
    font-weight: 650;

    border-bottom: 1px solid #d9e3e3;
}

.b2c-related h2:after {
    content: "";

    position: absolute;

    left: 0;
    bottom: -1px;

    width: 65px;
    height: 3px;

    background: #d4a94d;
}

.b2c-related > p {
    margin: 0 0 24px;

    color: #555555;

    font-size: 14px;
    line-height: 26px;
}

.b2c-related-grid {
    display: grid;

    grid-template-columns: repeat(2,1fr);

    gap: 12px 16px;
}

.b2c-related-link {
    display: flex;

    align-items: center;
    justify-content: space-between;

    min-height: 54px;

    padding: 13px 17px;

    box-sizing: border-box;

    background: #ffffff;

    border: 1px solid #d9e3e3;

    border-radius: 7px;

    color: #174f52 !important;

    font-size: 14px;

    text-decoration: none !important;

    transition: all .22s ease;
}

.b2c-related-link strong {
    padding-right: 12px;
}

.b2c-related-link i {
    width: 26px;
    height: 26px;

    display: flex;
    align-items: center;
    justify-content: center;

    flex-shrink: 0;

    background: #edf5f5;

    border-radius: 50%;

    color: #21666a;

    transition: all .22s ease;
}

.b2c-related-link:hover {
    border-color: #91afb0;

    color: #21666a !important;

    transform: translateY(-2px);

    box-shadow:
        0 7px 18px rgba(23,79,82,.08);
}

.b2c-related-link:hover i {
    background: #21666a;

    color: #ffffff;

    transform: translateX(3px);
}


/* =========================================================
   STRATEGY CTA
========================================================= */

.b2c-strategy {
    position: relative;

    overflow: hidden;

    margin: 43px 0 32px;

    padding: 42px 30px;

    background:
        linear-gradient(
            125deg,
            #123d40,
            #174f52,
            #21666a
        );

    border-radius: 11px;

    text-align: center;
}

.b2c-strategy-inner {
    position: relative;
    z-index: 2;

    max-width: 850px;

    margin: 0 auto;
}

.b2c-strategy span {
    display: inline-block;

    margin-bottom: 9px;

    color: #d4a94d;

    font-size: 10px;
    font-weight: 700;
    letter-spacing: 1.1px;
}

.b2c-strategy h2 {
    margin: 0 0 14px;

    color: #ffffff;

    font-size: 28px;
    line-height: 37px;
}

.b2c-strategy p {
    margin: 0 0 22px;

    color: rgba(255,255,255,.85);

    font-size: 14px;
    line-height: 26px;

    text-align: center;
}

.b2c-strategy-btn {
    display: inline-block;

    padding: 12px 23px;

    background: #d4a94d;

    border-radius: 6px;

    color: #ffffff !important;

    font-size: 13px;
    font-weight: 600;

    text-decoration: none !important;
}

.b2c-strategy-btn:hover {
    background: #b98d32;
    color: #ffffff !important;
}

.b2c-strategy-btn i {
    margin-right: 6px;
}


/* =========================================================
   FAQ
========================================================= */

.b2c-faq {
    margin-bottom: 14px;

    padding: 20px 22px;

    background: #ffffff;

    border: 1px solid #d9e3e3;

    border-radius: 7px;

    transition: box-shadow .2s ease;
}

.b2c-faq:hover {
    box-shadow:
        0 6px 17px rgba(23,79,82,.06);
}

.b2c-faq h3 {
    margin: 0 0 8px;

    color: #174f52;
}

.b2c-faq p {
    margin: 0;

    font-size: 14px;
    line-height: 26px;
}


/* =========================================================
   FINAL CTA
========================================================= */

.b2c-final-cta {
    position: relative;

    overflow: hidden;

    margin: 42px 0;

    padding: 45px 30px;

    background:
        linear-gradient(
            125deg,
            #123d40,
            #174f52,
            #21666a
        );

    border-radius: 11px;

    text-align: center;
}

.b2c-final-shape {
    position: absolute;

    width: 350px;
    height: 350px;

    right: -190px;
    top: -230px;

    border: 65px solid rgba(255,255,255,.04);

    border-radius: 50%;
}

.b2c-final-cta h2 {
    position: relative;
    z-index: 2;

    margin: 0 0 14px;

    color: #ffffff;

    font-size: 30px;
    line-height: 39px;
}

.b2c-final-cta p {
    position: relative;
    z-index: 2;

    max-width: 850px;

    margin: 0 auto 21px;

    color: rgba(255,255,255,.86);

    font-size: 15px;
    line-height: 28px;

    text-align: center;
}


/* =========================================================
   NAVIGATION
========================================================= */

.service-page-navigation {
    display: flex;

    justify-content: center;
    align-items: stretch;

    flex-wrap: wrap;

    gap: 16px;

    margin: 38px 0 30px;
}

.service-nav-btn {
    position: relative;

    display: flex;
    align-items: center;

    width: 230px;
    min-height: 58px;

    padding: 0 14px;

    box-sizing: border-box;

    border-radius: 8px;

    text-decoration: none !important;

    overflow: hidden;

    transition: all .25s ease;
}

.service-nav-icon {
    width: 36px;
    height: 36px;

    display: flex;
    align-items: center;
    justify-content: center;

    margin-right: 12px;

    border-radius: 7px;

    flex-shrink: 0;
}

.service-nav-text {
    flex: 1;

    font-size: 14px;
    line-height: 20px;

    font-weight: 600;

    text-align: left;
}

.service-nav-arrow {
    width: 27px;
    height: 27px;

    display: flex;
    align-items: center;
    justify-content: center;

    border-radius: 50%;

    flex-shrink: 0;

    transition: all .25s ease;
}

.service-all-btn {
    background: #174f52;

    border: 1px solid #174f52;

    color: #ffffff !important;

    box-shadow:
        0 6px 17px rgba(23,79,82,.12);
}

.service-all-btn .service-nav-icon {
    background: rgba(255,255,255,.12);
}

.service-all-btn .service-nav-arrow {
    background: rgba(255,255,255,.10);
}

.service-all-btn:hover {
    background: #21666a;

    border-color: #21666a;

    color: #ffffff !important;

    transform: translateY(-3px);
}

.service-all-btn:hover .service-nav-arrow {
    background: #ffffff;

    color: #174f52;

    transform: translateX(3px);
}

.service-top-btn {
    background: #ffffff;

    border: 1px solid #d9e3e3;

    color: #174f52 !important;

    box-shadow:
        0 4px 13px rgba(23,79,82,.06);
}

.service-top-btn .service-nav-icon,
.service-top-btn .service-nav-arrow {
    background: #edf5f5;

    color: #21666a;
}

.service-top-btn:hover {
    border-color: #91afb0;

    color: #21666a !important;

    transform: translateY(-3px);
}

.service-top-btn:hover .service-nav-icon,
.service-top-btn:hover .service-nav-arrow {
    background: #21666a;

    color: #ffffff;
}


/* =========================================================
   DISCLAIMER
========================================================= */

.b2c-disclaimer {
    margin: 28px 0;

    padding: 19px 21px;

    background: #fafcfc;

    border: 1px solid #d9e3e3;

    border-radius: 6px;
}

.b2c-disclaimer strong {
    color: #333333;

    font-size: 14px;
}

.b2c-disclaimer p {
    margin: 7px 0 0;

    color: #666666;

    font-size: 12px;
    line-height: 22px;
}


/* =========================================================
   MOBILE
========================================================= */

@media only screen and (max-width: 767px) {

    .b2c-page {
        padding: 20px 8px 40px;
    }

    .b2c-container {
        max-width: 100%;
    }

    .b2c-hero {
        padding: 34px 20px;
        border-radius: 9px;
    }

    .b2c-kicker {
        font-size: 9px;
        line-height: 17px;
    }

    .b2c-hero h1 {
        font-size: 29px;
        line-height: 38px;
    }

    .b2c-hero-lead {
        font-size: 14px;
        line-height: 26px;
        text-align: justify;
    }

    .b2c-hero-description {
        font-size: 13px;
        line-height: 24px;
        text-align: justify;
    }

    .b2c-hero-buttons {
        display: block;
    }

    .b2c-btn {
        display: block;

        width: 100%;

        margin-bottom: 9px;

        box-sizing: border-box;

        text-align: center;
    }

    .b2c-highlight {
        display: block;
        padding: 21px;
    }

    .b2c-highlight-icon {
        margin-bottom: 12px;
    }

    .b2c-comparison-grid,
    .b2c-card-grid,
    .b2c-industry-grid,
    .b2c-process-grid,
    .b2c-segment-grid,
    .b2c-product-grid,
    .b2c-channel-grid,
    .b2c-d2c-grid,
    .b2c-marketing-grid,
    .b2c-pricing-grid,
    .b2c-operation-grid,
    .b2c-metric-grid,
    .b2c-expansion-grid,
    .b2c-service-grid,
    .b2c-startup-grid {
        display: block;
    }

    .b2c-comparison-card,
    .b2c-card,
    .b2c-industry-grid > div,
    .b2c-process-grid > div,
    .b2c-segment-grid > div,
    .b2c-product-grid > div,
    .b2c-channel-grid > div,
    .b2c-d2c-grid > div,
    .b2c-marketing-grid > div,
    .b2c-pricing-grid > div,
    .b2c-operation-grid > div,
    .b2c-metric-grid > div,
    .b2c-expansion-grid > div,
    .b2c-service-grid > div,
    .b2c-startup-grid > div {
        margin-bottom: 14px;
    }

    .b2c-section h2 {
        font-size: 22px;
        line-height: 31px;
    }

    .b2c-section p {
        font-size: 14px;
        line-height: 26px;
    }

    .b2c-related {
        padding: 24px 18px;
    }

    .b2c-related-grid {
        grid-template-columns: 1fr;
        gap: 10px;
    }

    .b2c-strategy {
        padding: 31px 18px;
    }

    .b2c-strategy h2 {
        font-size: 23px;
        line-height: 31px;
    }

    .b2c-final-cta {
        padding: 32px 18px;
    }

    .b2c-final-cta h2 {
        font-size: 24px;
        line-height: 32px;
    }

    .service-page-navigation {
        flex-direction: column;
        gap: 10px;
        margin: 30px 0 25px;
    }

    .service-nav-btn {
        width: 100%;
        min-height: 56px;
    }

}


/* =========================================================
   TABLET
========================================================= */

@media only screen
       and (min-width: 768px)
       and (max-width: 991px) {

    .b2c-container {
        width: 95%;
        max-width: 95%;
    }

    .b2c-hero {
        padding: 45px 32px;
    }

    .b2c-hero h1 {
        font-size: 35px;
    }

    .b2c-card-grid,
    .b2c-industry-grid,
    .b2c-process-grid,
    .b2c-segment-grid,
    .b2c-product-grid,
    .b2c-channel-grid,
    .b2c-d2c-grid,
    .b2c-marketing-grid,
    .b2c-pricing-grid,
    .b2c-operation-grid,
    .b2c-metric-grid,
    .b2c-expansion-grid,
    .b2c-service-grid,
    .b2c-startup-grid {
        grid-template-columns: repeat(2,1fr);
    }

}


/* =========================================================
   LARGE DESKTOP
========================================================= */

@media only screen and (min-width: 1200px) {

    .b2c-container {
        width: 1120px;
    }

}